The best holiday companies for families
Planning a family holiday can be overwhelming, especially when balancing cost, quality and convenience. To help, we’ve reviewed the top family providers in several categories, considering prices, variety of destinations, customer feedback and overall value.
Here’s our top 10:
Best overall – TUI
TUI is a household name for a reason. It offers a range of family-friendly destinations, from all-inclusive beach resorts to adventure-packed getaways.
Pros:
Excellent selection of family-friendly resorts
Free child places on many holidays
Great in-resort entertainment and kids’ clubs
Includes transfers on most package holidays
Cons:
Can be pricey during school holidays
Limited flexibility compared to DIY travel
Baggage allowance: 10kg cabin bag, 20kg checked bag (varies by booking)
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Runner-up: Jet2holidays
Best for short-haul – Jet2holidays
Jet2holidays has carved out a reputation for affordability and reliability, making family getaways more accessible.
Pros:
Generous baggage allowance
Free child places on selected holidays
Highly rated customer service
Includes transfers on most package holidays
Cons:
Limited long-haul destinations
Fewer luxury resort options compared to TUI
Baggage allowance: 10kg cabin bag, 22kg checked bag (included on package holidays)
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Runner-up: easyJet holidays
Best for DIY family holidays – On the Beach
On the Beach allows families to mix and match flights and hotels for a more tailored experience.
Pros:
Often cheaper than traditional package holidays
More flexibility on dates and destinations
Wide range of budget-friendly options
Cons:
Transfers and baggage not included as standard
The sheer amount of options can be overwhelming
Baggage allowance: Varies by airline
Ratings:
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Runner-up: Loveholidays
Best for payment plans – Loveholidays
Loveholidays is a great option for families who want to spread out their payments over time. Deposits can start from as little as £29, with equal monthly instalments afterwards.
Pros:
Low deposit and monthly payment options
Huge range of hotels and flights
Very competitive prices
Cons:
Customer service can be inconsistent
Transfers and baggage not included as standard
Baggage allowance: Varies by airline
Ratings:
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Runner-up: Travel Republic
Best for active holidays – Mark Warner
Mark Warner specialises in active family holidays, including water sports, cycling and tennis.
Pros:
Family-friendly activity programmes
Childcare and kids’ clubs
Great locations for water sports and skiing
Cons:
Premium pricing
Limited destination choices
Baggage allowance: Varies by airline
Ratings:
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Runner-up: Neilson
Best for premium holidays – Kuoni
Kuoni is ideal for families looking for high-end, tailor-made holidays to destinations worldwide.
Pros:
Luxury accommodation and experiences
Highly personalised service
Long-haul family-friendly destinations
Cons:
Premium pricing
Limited budget options
Baggage allowance: Varies by airline
Ratings:
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Runner-up: Trailfinders
Best for ski holidays – Crystal Ski
Crystal Ski is the UK’s leading ski holiday provider, offering a wide range of family-friendly ski resorts.
Pros:
Great selection of ski resorts
Family-friendly accommodation and ski schools
Flexible booking options
Cons:
Limited choice of flight options
Customer service can be inconsistent
Baggage allowance: Varies by airline
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Runner-up: Inghams
Best for long-haul – British Airways Holidays
British Airways Holidays combines premium service with family-friendly perks like generous baggage allowances.
Pros:
High-quality hotels and flight service
Includes checked baggage as standard
Cons:
Prices can be higher than budget providers
Limited budget-friendly accommodation
Baggage allowance: 23kg checked bag per person (included on package holidays), cabin bag varies
Ratings:
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Runner-up: Virgin Holidays
Best for adventure – Intrepid Travel
Intrepid Travel offers small-group adventure holidays with family-friendly itineraries.
Pros:
Exciting destinations and cultural experiences
Sustainable and responsible travel
Small group sizes
Cons:
Some trips have age restrictions
Not as suitable for families looking for luxury accommodation
Baggage allowance: Varies by airline
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Runner-up: Exodus
Best for city breaks – easyJet holidays
easyJet holidays provides affordable packages, including flights, hotels and transfers. And while they’re a strong option for holidays, city breaks is where they truly shine.
Pros:
Competitive prices on flights and accommodation
Flexible booking options
Plenty of short-haul city and beach destinations
Includes checked baggage as standard
Cons:
Less focused on the family market than other tour operators
No long-haul options
Baggage allowance: 15kg-23kg checked bag, cabin bag depends on seat selection
Ratings:
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Runner-up: lastminute.com
